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Danone Dumex hands MEC its media account

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Danone Dumex has handed MEC Malaysia its media account. The agency will now be Dumex’s media agency of record.Effective immediately, the agency will be responsible for all media planning and buying capabilities with a remit to raise the level of awareness and increase efficiencies for all its brands across all mediums. MEC was awarded the business after coming out on top in a pitch that involved several agencies.Giridhar Seetharam, marketing director of Danone Dumex said: “MEC came to the forefront with their strategic thought leadership and the chemistry worked from the beginning.”MEC Malaysia's managing director, Michelle Achuthan added: “MEC’s winning the Danone Dumex business is a testament to the agency’s ability to deliver not only against the expected hygiene but in its desire to thrive. Danone Dumex is an amazing partner and I look forward to the success stories to come from this."

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