New edutainment programme launches in Indonesia

Da Vinci Media GmbH has partnered with Thinkin' Tub Indonesia, an Over-The-Top (OTT) multi-platform called MediaStar to launch its educational entertainment content. The channel targets children aged six to 10 and their parents.Ferdinand Habsburg (pictured), founder and CEO of Da Vinci Media said, "Our goal is to provide a safe viewing experience for young children and their families, emphasising the currently under served market focused on education and learning-based programming. ”Wisnu Saputra, one of the co-founders of MediaStar said, "Education and edutainment represents one of the key pillars of MediaStar ecosystem and our partnership with Da Vinci Media GmbH is a testament to our goal in bringing rich, engaging, safe and more importantly educational content that is accessible to kids and families in Indonesia."