OTR Publications has brought Cycle World, a renowned motorcycle magazine, into the Malaysian market.
Launched at the Hard Rock Café, Kuala Lumpur, the magazine saw an invitation list of top motorcycle industry players, brand representatives and media managers from respect advertising agencies.
Cycle World will be joining hands with Malaysia’s homegrown title On the Road, which has been highlighted as the first for any publication in the country.
Satheswaran Mayachandran, managing editor of Cycle World and director of OTR Publications along with Amy Mangino, international licensing director for Bonnier Corporation, the publisher of Cycle World magazine USA launched by magazine by sharing that being an authority in print alone is not enough.
“The print has to be complemented by the digital platform,” says Mayachandran.
Cycle World Malaysia website is due to launch its website, mobile and tablet applications in the first quarter of 2014.
“These platforms, combined with the print circulation, will certainly provide a grater market for all advertisers and give solid reading and interactive material for the avid fans of Cycle World,” says Mayachandran.
The collaborative magazine’s first issue (212) was printed inside On The Road. Its second issue can be found at newsstand until 10 December.