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New connections: Netflix sets 2016 for Asia-wide rollout

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Amid concerns about the shifting TV landscape, Netflix, the US-based online video streaming company, will expand its service into Hong Kong and Taiwan in early 2016 as it moves to complete its global rollout by the end of 2016.Television has remained a dominate platform in Hong Kong for decades, but viewers are rapidly changing the way they consumer media, thanks to mobile devices and the internet.Users will be able to subscribe to Netflix and watch a curated selection of popular TV shows and movies in high-definition or Ultra HD 4K on nearly any internet-connected screen.The service will be available at launch on smart TVs, tablets and smartphones, computers and a range of Internet-capable game consoles and set-top boxes.Netflix members connected to the internet can watch whenever, wherever they like, and on any device they choose. Members can start watching on one device, pause, and then pick up where they left off on another, at home or on the go.Netflix has named MSL Group its PR partner for the Asia rollout.Meanwhile, the online-streaming giant will be localised, offering subtitles for most content. Additional details on pricing, programming and supported devices will be available at a later date.Netflix also said it will launch service in South Korea and Singapore in early 2016."Consumer demand for foreign movies and TV shows is high in Hong Kong and Taiwan, where great stories from around the world appeal to such international cultures," said Reed Hastings, CEO of Netflix."The combination of increasing Internet speeds and availability of smart phones and TVs will provide consumers with the anytime, anywhere ability to enjoy their favorite movies and TV shows on the Netflix service."Not too long ago, the Chinese Internet video company LeTV was reported to have won the rights to broadcast English Premier League in Hong Kong.Facing intensifying competition from digital media, Television Broadcasts Limited announced its revenue from continuing operations dropped from HK$2.29 million to HK$2.03 million, a decrease of 11%.

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