The Nomad Group has launched a new corporate identity, with the help of Cult Media, to mark its diversification into real estate as a provider of professional and innovative space to live and work in.
The new corporate logo, in addition to the change in name, projects the Nomad group as a world-class provider of serviced offices, hotels and residences. The Nomad Group was previously called Kuala Lumpur City Corporation.
As part of its communications campaign, it has tied up with KLIA’s Airport Limousine Service to reach out to local and international business travelers. “We want the business travellers both locals and foreign to be aware of the services that are being offered. We believe that this new innovative media will efficiently reach our target audience,” Nomad’s Communications Manager, Aklif Amir, said.
“The Airport Limousine fleet consists of over 1,000 limousines and caters to approximately 250,000 passengers a month. These passengers are a good fit with the desired consumer of the Nomad Group,” Karthi Palanisamy, CEO of CULT Media, said.