Ctrip.com International Ltd has embarked on a strategic partnership with iClick Interactive Asia Group Limited to provide a solution for international brands aiming to reach the rising number of outbound travellers from China.
The partnership will combine Ctrip’s 300 million user membership base across web, mobile and app with iClick’s data analysis and marketing capabilities to create data-driven personalised marketing solutions that will reach outbound Chinese travellers. Through the partnership, iClick will be able to reach more tourist groups by leveraging the largest Chinese consumer database in the travel industry, enabling the creation of more detailed user profiles that will benefit both parties and bring value to travellers and businesses alike.
Outbound Chinese travellers are becoming an increasingly large target market due to the volume and relative affluence. In 2017, there were around 130 million outbound Chinese travellers, and they were the top source of visitors to countries such as Thailand, Japan, Vietnam, Russia and South Africa, according to the “2017 China Outbound Travel Big Data Report” by China Tourism Academy and Ctrip. Chinese travellers also tend to have high average spending increasing their attractiveness.
Samson Chai, Overseas Marketing Director of Ctrip said: “As one of the world’s largest online travel companies, we are always looking to find innovative new ways to improve our traveller services. iClick has a profound understanding of demand from international travel brands and a wealth of data insights and audience data in China. Our collaboration with iClick will allow us to leverage these advantages to bring value to both our customers and international travel brands who partner with us to run marketing programmes.”
Sammy Hsieh, CEO and Co-founder of iClick said: “As opportunities due to the increasing numbers of outbound travellers from China continue to rise, we are seeing a growing demand from travel and hospitality brands to use data in a more holistic marketing system to meet their needs. In order to provide this advanced solution for the industry we are excited to work with Ctrip, one of Asia’s largest Online Travel Agencies. Ctrip has a wide range of customers and supports 13 languages on their platforms, which is a perfect complement for our customized solutions. International travel brands will now have a more effective way of reaching high-value outbound travellers in China.”