The Council of Public Relations Firms of Hong Kong (CPRFHK) has launched the CPRFHK Young PR Professionals Competition 2017, and is inviting public relations and communications students and young professionals across Hong Kong to showcase their strategic skills.
Entrants are asked to develop a six-month creative and integrated PR plan to promote a fictional government campaign to address the Hong Kong brain drain of young talent. The target for the campaign is Hong Kongers under the age of 30 and ‘2G’ immigrants – that is, young professionals born overseas to Hong Kong parents who can ‘come back home’ to grow their career and contribute to the city’s talent pool.
Submissions will be judged based on each entrant’s understanding of public relations, the strategy employed and the creativity and originality of ideas proposed.
The event is open to full-time and part-time students studying in Hong Kong and young PR professionals (must be aged 28 or under as of 31 July 2017) working in-house or at PR consultancies based in Hong Kong.
The winners – one student and one young professional – will be awarded in each category.
- Student category: winner will receive a two-week internship with an agency member of the CPRFHK and a HK$5,000 cash prize.
- Young professional category: HK$10,000 cash prize for the winning entry and a place on the CPRFHK board as the Young Professionals’ Representative for the 2017/2018 Council year.
The result will be announced at a special CPRFHK awards event in April 2017, attended by entrants, industry members, judges and representatives from business and government.
To enter, participants must complete the official entry form which is downloadable from the CPRFHK website. Written submissions and the entry form are to be submitted together as one document via email to information@CPRFHK.org.
The contest is now open for registration with the submission deadline at 5 pm on 31 March 2017.