cpjobs.com appoints iProspect Hong Kong, consolidates media and creative with DAN

cpjobs.com, the SCMP's digital recruitment portal, has appointed Dentsu Aegis Network agency iProspect Hong Kong to provide digital media services including search engine marketing and search engine optimisation with the objective of generating prospective business leads.The partnership with Dentsu Aegis Network began in August 2017, when cpjobs.com appointed Dentsu Hong Kong as its creative agency, and Carat Hong Kong as its media agency. The network now provides full integrated communication solutions from strategic counselling, creative conceptualisation development and implementation, to media planning and buying across all channels.“cpjobs.com is the first recruitment platform in Hong Kong to use Predictive Job Matching Technology, and iProspect Hong Kong has demonstrated strong performance capability and data expertise, which are two key areas we look for in broadening the audience for our search marketing and optimisation,” said Peggy Chu, business director of cpjobs.com.“We are confident that Dentsu Aegis Network will fuel our business growth with their integrated communication approach and solutions, and we are excited about the journey ahead.”“We are honoured to be appointed as cpjobs.com’s choice of partner,” said Lawrence Yang, managing director of iProspect Hong Kong.“It is a true testament to their confidence in our search excellence, data analytic expertise, as well as our network’s suite of solutions. We look forward to driving cpjobs.com’s visibility and accelerate its growth.”Pauline Chu, CEO of Dentsu Aegis Network Hong Kong said: "This is the beginning of an exciting new chapter, and we look forward to creating more innovative work together with our robust insights, creativity and data-driven communication strategies.”