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Courts moves media business from Maxus

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Courts has settled its media pitch with a new agency, giving the business to Starcom Mediavest.This sees the end of a more than decade-long relationship with Maxus.Jasmine Seow, marketing director for Courts Singapore confirmed the business move, telling Marketing: "We have worked with Maxus for more than 10 years and are happy with their performance under the leadership of Lena Goh, managing director and more recently Desh Balakrishnan.It’s standard industry practice to review partnership arrangements from time to time, and like most, we keep an open mind about working with new agency partners as we believe this could give rise to new ideas and ways of working."Maxus could not be reached for comment.When reached, Starcom gave this statement: "The drive towards creating meaningful experiences with content and precision marketing added with solid product capabilities and operation know-how are what SMG and Courts believe in. We are looking forward to the partnership,”  said Patricia Goh, managing director Starcom MediaVest Group Singapore.

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