How MSIG HK’s award-winning mobile app and claims system made digital journey breakthroughs

MSIG’s app - which has been out for a year - is a mobile solution that allows users to apply for insurance, manage their... » More

TOMORROW names Daniel Tan as creative director

Tan possesses more than 15 years of experiences in the advertising industry and has worked for a number of notable agenc... » More

Watsons opens 3,800th store in Kunming, Yunnan

“Building customer connectivity with our 65 million loyal members in Mainland China plays a vital role in our growth in ... » More

Chatter around SIA and Changi Airport spike after praises from K-pop band BTS

According to statistics from Meltwater from 18 to 22 November, there were 1,180 mentions of SIA and 56 mentions of CAG.... » More

Victoria’s Secret Fashion Show gets axed to ‘evolve marketing’ of the brand

"Given the decline in performance at Victoria’s Secret, we have substantially pulled back on capital investment in that ... » More

70% of Filipinos on Twitter want to try new products

In Southeast Asia, the Philippines is one of Twitter’s fastest-growing audience markets. About 57% of Filipinos wh... » More

Google to ban political affiliation targeting

Under the new rules, political advertisers will still be allowed to target voters by age, gender, and location to the le... » More

Are firms missing out on opportunities as they whine about the ‘talent gap’?

Talent is already there and it is about creating opportunities for those who are talented but do not have access to ampl... » More

Media Prima sees 15% dip in traditional advertising revenue while digital increases

Media Prima Television Networks’ CJ WOW SHOP also remained on the upswing with a 12% increase to RM169.9 million in 9MFY... » More

Shopee ranked highest advocated brand in Malaysia for second year, finds YouGov

YouGov also ranked brands with the most improved levels of customer advocacy. PROTON topped the list, rising by 18.6 poi... » More