Costa Coffee launches first digital campaign for the region

Coffee chain Costa Coffee has launched a its first digital campaign in key markets throughout Asia.The Costa Christmas Cracker campaign aims to promote its limited edition holiday menu available in stores until 6 January 2016. The campaign went live in Singapore, Philippines, Cambodia, Thailand and India from 9 November.Positioned as the place to celebrate the festive season, Costa Coffee launched its new festive range, which includes limited edition treats and four new indulgent festive drinks served in iconic Costa holiday cups. From the signature Caramel Popcorn Latte to the Caramel Fudge Chocolate Frostino, the limited edition festive drinks can be paired with sweet treats including its Christmas Mince Pie and its Yule Log.To promote the limited edition festive range, it has introduced its first-ever digital Christmas Cracker. In the spirit of Christmas, the cracker gives fans the chance to try their luck with a digital realisation of an iconic British tradition.Available on mobile and desktop, the campaign encourages everyone to share the Christmas joy by inviting family and friends to pull the Christmas Cracker to win festive treats including free festive drinks and Christmas bites.The chain also launched its iconic Christmas cups. The range features Santa Claus, a snowman and scarf-wearing penguin tagged #MerryCostaChristmas. Customers can also take home their own piece of Christmas cheer by purchasing one of Costa’s reusable Christmas ceramic cups.Cindy Poh, regional marketing manager Southeast Asia and India, Costa Singapore, said: “Christmas at Costa is all about getting together with loved ones and connecting over food, drinks and fun.""Our digital Christmas Cracker replicates that experience online – connecting people over an iconic British Christmas tradition for a chance to win festive treats and surprises. With offers hidden inside the cracker, we’re excited to see how this online activation helps drive traffic offline and in-store to try the limited edition festive range.”