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Converse appoints BCW as agency of record in HK

Converse appoints BCW as agency of record in HK

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Converse has appointed Burson Cohn & Wolfe (BCW) as its agency of record in Hong Kong.BCW will manage the public relations and integrated communications strategies for Converse in the market and will focus on building buzz around the company’s brand and product lines, including producing creative content and experiential activations.Converse said the appointment is based on BCW's proven strategic thinking and integrated marketing capabilities.Speaking of the appointment, George Godsal, market leader of BCW Hong Kong said the brand resonates strongly in Hong Kong and BCW will help further engage Chinese consumers."We’ll be working very closely with Converse to help further its impressive growth in Hong Kong, building on the work we’ve done to date in Mainland China. We will (also) be helping to increase its appeal to a broader cross-section of consumers in 2019.”

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