Serene Lee joined VICE as head of sales & brand partnerships for APAC in 2018, where she is currently leading the commercial sales teams across APAC on digital and brand partnership deals. This includes rapidly expanding VICE’s commercial footprint across all markets in Asia.
Serene has over 24 years of sales and marketing, management experience in various media and was previously senior vice president of Forbes Asia where she led the digital/ print advertising and sponsorship sales as well as marketing and ad services teams and was responsible for all revenue from print and digital advertising, Forbes Insights, and conference and event sponsorships for Asia and the Middle-East. Prior to joining Forbes in 2004, Serene was assistant vice president and co-brand cards head for Citigroup Singapore, managing a team to expand the bank’s co-branded credit cards market. She also worked as regional account manager at AXN Asia and Asiaweek.