Rashish has spent most of his career working at the intersection of Marketing, Technology & Business. In his current role as APJ Marketing Director at Cisco systems he is responsible for APJ marketing strategy, ASEAN Field marketing and content marketing across Cisco’s product portfolio. His team focuses on product launches, awareness & demand generation programs for Cisco’s existing portfolio and also drives cross-portfolio thought leadership initiatives.
Prior to joining Cisco Systems he was APAC Head of Unified Communications & Mobility at British Telecom where he drove product management and marketing initiatives for the new world of work. He has also held marketing leadership positions at Microsoft focusing on revenue growth and market share for key products like Microsoft Office, Visual Studio and driving early adoption of emerging technologies.
Rashish holds an MBA from Asian Institute of Management in Manila and a Bachelor’s in Business studies from University of Delhi.