Norliza Kassim is a data-driven marketing professional with specific interests in digital acquisition and content marketing. Norliza is presently the global head of personal segment marketing & digital marketing at Standard Chartered Bank. Her global role in Standard Chartered involves being a digital marketing subject matter expert to drive the growth of Credit Cards and Personal Loans, using timely market and customer data as well as conversion funnel insights.
Norliza joined in 2010 from Visa International as Head of Regional Marketing, for Middle East and North Africa based out of its regional headquarters in Dubai. Norliza has lived in 4 countries and speaks 3 languages.
Prior to that, she has had the privilege of working for really inspiring brands such as Virgin Mobile, DELL, Citibank, and Unilever.
When asked to share one life-changing experience, Norliza said it was the time she was employee no.6 in a Singapore based startup and working for Sir Richard Branson.
Norliza is a Singaporean and holds a Bachelor of Science degree in Pure & Applied Physics from the National University of Singapore.