Nicola Eliot is the regional director for BBC World News’ commercial creative team ‘BBC StoryWorks’. She studied marketing and business from St Andrews and Edinburgh universities and married her education with her love of content and production 12 years ago when she began connecting beautiful stories with brand messaging with Imagine Group, bringing maximum value to the audience as well as the brand. These productions went across TV and digital regionally, and were nominated for awards such as an International Emmy.
In her current role with BBC, Nicola leads the regional teams in creating innovative and impactful stories across TV, online and social platforms. These solutions empower brands through BBC’s powerful storytelling and trusted platforms to achieve their KPI’s in campaigns that reach across the globe. The BBC StoryWorks team provides a full creative service, with end to end ideation, innovation, strategy, and production for brands such as Huawei, Standard Chartered, Alibaba, Microsoft, IBM and many more.