Thriving amidst content over-saturation

A recent survey found that brands increased their publishing by 800% over the last five years but engagement per post declined by 89% over the same period. Content marketers have reached a market saturation point where increased effort yields diminished results. The reality is that there is too much content that is pushed out for a finite level of attention. What should brands do to break through the clutter or risk blending into the rest of the noise and being forgotten? This year, Content 360 aims to help you maneuver through this daunting task by exploring new ideas and solutions to optimize your content creation, promotion and measurements. Hear from leading thought-leaders and be inspired to find your “content tilt” – the factor that sets you apart from the competition and ultimately, empowers you to own the category.

Content Café

Content Café is back to gear you up for what's next in content marketing. Anticipate a highly interactive, power-packed session that will boost your strategy to the next level!

Event Details

19 - 20 April

Shangri-La Hotel
22 Orange Grove Rd, Singapore 258350

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Registration starts from 8:00am

Our Speakers

Pratik Thakar

The Coca Cola Company

Dalia Feldheim


Amir Widjaya

Permata Bank

Rudi Venter

Audi Singapore

Manisha Seewal

Tokio Marine Life Insurance Singapore

Seb Lepez

Johnson & Johnson

Daniel Yong

Marina Bay Sands

Ross Gan


Jean Thomas


Imran Johri

Spring Professional

Grace Tan


Kevin Hagino

LEGO Group

Rahul Mudgal


Charmaine Tan

FrieslandCampina AMEA

Damien Bray

Brand New Media

Mike Pritchett


Antoine Bouchacourt


Ken Jalleh Jr

SPH Content Lab

Serene Goh

SPH Content Lab

Jonathan Ng

SPH Content Lab

Tanny Chia


Benjamin Gajkowski


Rushit Jhaveri

A+E Networks Asia

Hazel Yap

A+E Networks Asia

Hedvig Lyche


Mellissa Lee