Marketing insight and intelligence companies Contagious has announced that Kepios founder Simon Kemp will partner to extend Contagious’s Insider consulting offering across Southeast Asia. Kemp will also simultaneously carry on his role as regional managing partner, Asia, at We Are Social.
Kemp will work with Contagious’ Singapore lead, Charlton Lawson, and its global consulting team led by Will Sansom, to bring the company’s revered Insider suite of products to clients around the region.
Insider delivers a combination of strategic consulting and capability-building services, enabling brand teams to do have more innovative work. Insider ensures brands are able to harness the latest global best practice, whilst at the same time addressing local market nuances and needs.
Simon Wylie, global CEO of Contagious said: “I am delighted to welcome Simon Kemp to Contagious’s global team. His wealth of global client experience, regional knowledge and capability will further strengthen Contagious Insider and reflects the growing demand from brands for independent, expert advice that enables them to drive creativity and innovation and to understand how to adapt confidently to shifts in marketing, consumer culture and technology.”
Kemp added: “For more than a decade, Contagious has been helping brands around the world to understand the cutting edge of marketing and communications. Now, by extending the Insider offering into Southeast Asia, we’re looking forward to helping more of those brands to define that cutting edge; to become the case studies themselves, and to engage their audiences with more meaningful, value-added marketing.”
Sansom, Contagious Insider’s director of content and strategy, added: “Contagious Insider’s methodology is grounded in working collaboratively with client partners so it is fantastic that we have identified in Kemp a partner who can leverage a nuanced understanding of the local market in order to map our value to unmet client needs.”
Contagious Insider works with some of the world’s most progressive brands, including Nike, Heineken, Mondelez and Red Bull, as well as top agencies across the globe.