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Construct Digital hires Edelman Singapore’s Kunal Robert

Independent digital marketing agency Construct Digital has appointed Kunal Robert (pictured) as client services director.

According to a statement, his appointment reflects the agency’s pursuit of leadership in Martech, and commitment to enhancing its operational processes by leveraging Robert’s extensive industry experience. Robert will report to Charanjit Singh, managing director, Contruct Digital.

In his new role, Robert will transform the agency’s internal processes as it cements its position as a leading independent digital agency – particularly as the agency builds out its Martech solutions. To achieve both internal transformation and positioning, Robert will accelerate growth of Construct Digital’s key accounts by driving digital innovation, creative technology and media solutions – underpinned by data and analytics. The release added that Robert’s role was created to transform Construct Digital’s client management processes and help elevate its offering to the next level through the use of marketing technology and data-driven solutions.

Prior to Construct Digital, Robert was digital client director with Edelman Singapore, where he led account strategy and client relationships with some of Edelman’s key clients in the region. Robert brings with him 13 years of experience, including as digital director for MEC as well as client services director for Digitas APAC. He has worked with clients such as HP, Vodafone, Singtel, Singapore Airlines, UBS, Citibank, Blackmores, Dairy Farm Group, and Tata Motors, and has led in-house digital transformation initiatives that included digital acceleration, upscaling, and training.

Construct Digital also appointed George Parel as creatives services manager. Parel was part of the agency’s founding years as an interactive digital designer. He is also one of the co-founders of Staragent, a Singapore startup that developed a cloud-based SaaS platform allowing creative agencies to do central data collection, automated onboarding, and KPI monitoring. His experience in design has likewise led him to work with various companies including Tupperware, Barclays, Sentosa, Epsilon, Tecno, and Daikin.

“The marketing technology landscape is evolving at a rate which marketers can seldom keep pace with. Our role as agencies is becoming increasingly crucial in helping brands navigate this terrain and be the torchbearers of digital innovation. I look forward to bringing more of this to the Construct Digital team and our clients across the region,” said Robert.

“Robert and Parel bring extraordinary leadership experience and digital know-how to the team. They will be instrumental in helping us deliver smart, data-driven, technology-led marketing services to our B2B enterprise clients,” Singh said.

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