Connie Lo, chief creative officer of Leo Burnett Hong Kong, will leave the agency in mid-March after 15 years, replacing by Alfred Wong and Brian Ma.
From 2 March Wong and Ma will take on the role of joint executive creative directors of the agency.
“I ‘grew up’ here and had the joy of learning, every day on the job, how to be a better creative and person,” Lo said of her time with the creative agency.
“It has been a wonderful journey for me at Leo Burnett all these years,” said Lo of her time at Leo Burnett.
“People are the most valuable assets of Leo Burnett, all of whom made the success of the agency today possible. Hence I want to take this opportunity to thank everyone who had inspired and challenged me, those who always believed in me as well as those who worked tirelessly alongside me for the sake of creativity all these years.”
“In my opinion, Wong and Ma are the most talented creative partners in town. Their passion for good work, creative strength, discerning eye on creativity and experience are ingredients for their success as creative leaders for Leo Burnett Hong Kong,” she added.
Leo Burnett Worldwide chief creative officer Mark Tutssel commented: “Connie has been the guiding force behind some of Hong Kong’s most moving and inspiring campaigns.”
“She’s devoted 15 years to make this office one of the strongest in the region. We sincerely thank her for her dedication and commitment to the agency.”
“Brian and Alfred are a new breed of integrated thinkers who believe that true creative ideas are channel agnostic,” said Tutssel. “I see them invigorating the Hong Kong office with a new spirit and way of thinking that will continue to deliver game-changing work for our clients.”
Photo courtesy to The Blank Sheet Project.