Commercial Radio Malaysia (CRM), the association of commercial radio operators in Malaysia, has restructured its leadership.
Jake Abdullah, the CEO of Astro Radio, was re-elected as president for the next term. Abdullah joined Astro in 1996 as announcer and music executive for hitz.fm before holding his current position as the CEO of Astro Radio. Erin Hwang Bin Bin, general manager, sales, Rimakmur, was also re-elected the vice president.
Anida Mohd Tahrim, from Max Air Play and Bala Murali Subramaney, from Capital FM were elected as the honorary secretary and honorary treasurer respectively.
With this, the CRM line-up now comprises 22 commercial radio stations from both Peninsular and East Malaysia. In 2016, CRM partnered with the international research firm of GfK to generate compelling radio insights, trends and data for the association’s members, advertisers and other business partners.
“The ability of radio to be agile and nimble will continue to be relevant in a fast-changing media landscape; especially with the advent of technology. The last few years have seen rapid transformation in communication which had a major impact on media,” said Abdullah.
“Radio however, remains relevant as it has had the ability to merge with any other platform effortlessly. Most of the operators in CRM have a strong digital and social media presence, and they understand the value of great content; both video and audio,” he added.
Abdullah also said that the very nature of radio is companionship.
“With radio being such a powerful medium, I see continuity, and that the radio industry will continue to thrive for as long as we are on par with current trends and demands to meet consumers’ needs,” he added.