Evian has kicked off its latest “Live Young Now” campaign, which encourages Singaporeans to seize the moment and enjoy the present.
Throughout this month, Evian will give away over 200,000 free, spontaneous experiences to Singaporeans all across the island. These experiences include a range of activities from a 60-minute classic massage to a weekend getaway for two in Krabi, Thailand. When the campaign culminates in October, 10 winners will have the chance to get up close and personal with Evian Live Young ambassador Maria Sharapova.
The campaign was sparked through the fact that Singapore has made international news for being the ‘most emotionless’ and ‘unhappiest’ country in the world.Yet young Singaporean students have been ranked the happiest in the classroom globally. As a brand that believes feeling young at heart is not a matter of age but a state of mind, evian wanted to get Singaporeans embrace a childlike sense of happiness and spontaneity.
“Feeling young is a universal sensation that each and every one of us is seeking,” said Beatrice Van den Abeele, marketing manager, Southeast Asia and Oceania, evian. “Through the Evian ‘Live Young Now’ programme, we hope to reignite that inner source of youth by bringing spontaneous moments of joy to all Singaporeans.”
Evian will be partnering with like-minded brands for the campaign to induce spontaneity by giving away free experiences. The wide range of fitness, beauty, dining and retail experiences will be dispensed through an Evian Live Young Now Starter which is a floating orb designed to grab consumer attention. The pink Evian Live Young Now Starter will stay afloat in mid-air to arouse the curiosity of passers-by. This month alone it will be floating through over 40 high-traffic locations in Singapore dispensing Live Young Now tickets with every interaction. These locations include Orchard, Dhoby Ghaut, Sentosa, Raffles Place, and Tanjong Pagar.
To activate the Live Young Now Starter and receive a free experience, individuals have to smile, dance, or engage in spontaneous activities in front of the orb. Experiences distributed by the Live Young Now Starter include dining vouchers to restaurants such as The White Rabbit and L’Entrecôte, HOM Yoga passes, True Fitness group classes, PREP blowouts, We Need a Hero shaves, ZALORA shopping vouchers, and many more.
Members of the public who do not come across a Live Young Now Starter orb also can purchase Evian at retail stores and supermarkets. Throughout September, evian bottles will carry a neck tag that reveals a Live Young Now experience. Additionally, Evian hotel, restaurant and café partners will hand out “scratch n win” coasters to Evian drinkers for a chance to redeem Live Young Now prizes.