Cohn & Wolfe has appointed Marina Leung as managing director and chief branding officer for Cohn & Wolfe-impactasia’s business in both Hong Kong and China, based in Hong Kong.
In the newly established role, Leung will be responsible for senior counsel for existing clients, employee management and channel growth particularly in the consumer marketing, travel and tourism, healthcare, corporate and technology practices.
She will report to Susan Field, CEO of Cohn & Wolfe-impactasia.
“As a branding veteran, Marina’s consumer insights and analytics experience add great value to our integrated communications offering,” says Field.
“Her passion for understanding customer needs will help us continue to strengthen our branding capabilities throughout Greater China.”
Before joining Cohn & Wolfe-impactasia, Leung was a special consultant for luxury clothing and accessories company Kering Group, where she managed the brand’s rebranding efforts in the Asia Pacific region.
In her two decades of experience in brand management and corporate communication, Leung has helped build brands at both a domestic and multi-national level, including the likes of Crest, MasterCard, McDonald’s and PCCW. Key projects charted by Leung include McDonald’s rebranding campaign ‘I’m lovin’ it’ in Greater China, as well as Now TV’s global launch.
Commenting on the appointment, Leung said: “Given the thriving economy in China and Asia, there is an increased demand for strategic counsel and extensive integrated communications experience, which the team and leadership here have in spades. I look forward to helping grow the agency from strength to strength, especially in the corporate and healthcare arena.”
The appointment will be effective on August 23.