Coca-Cola's regional social media account up for grabs

Coca-Cola has launched a social media pitch for the ASEAN region. Currently, the company works with a number of agencies across markets.In Singapore, Philippines and Malaysia, Social@Ogilvy handles most of Coca-Cola's social media duties. Marketing has reached out to Coca-Cola for more details.Most recently, the company revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light, Coca-Cola Zero and Coca-Cola Life under one the iconic Coca-Cola brand positioning.The ‘One Brand’ strategy comes with the launch of a huge global campaign, Taste the Feeling, that launches with 10 TV commercials and 100-plus campaign images, new visual identity systems and a new music anthem and audio signature.