Coca-Cola puts patriotic twist to national flag with special Merdeka cans

Coca-Cola Malaysia has put a patriotic twist to a familiar image in celebration of Malaysia's independence, with the launch of special cans emblazoned with the Jalur Gemilang.The video featuring the special cans is accompanied by a rousing arrangement of Sejahtera Malaysia, going beyond the standard image of waving flags to express the relevance of the Jalur Gemilang in the daily lives of all Malaysians.Produced in collaboration with its brand experience partner Ogilvy Malaysia, the video brings to life the hope and optimism of everyday Malaysians who want to build a better future for the nation as they share a moment over a Coca-Cola. Having growth with the nation since it was first bottled in what was then Malaya in 1936, Ahmed Yehia, country manager for Coca-Cola Singapore and Malaysia, said the company knows that Malaysians are always optimistic and looking forward to a better future which they hope they can contribute to."So this year we wanted to refresh that sentiment and add some excitement so that they can express and share the excitement of Hari Kebangsaan with their friends, especially in a manner that so many Malaysians love to do these days, which is by social media,” he added.Ogilvy's managing partner Campbell Cannon said when collaborating with the Coca-Cola team on this project, it was clear from the outset that the team wanted to create an inspiring experience all Malaysians could feel, not simply view."With our one-of-a-kind Jalur Gemilang can design, we brought out the natural spirit of Malaysians through an uplifting rendition of ‘Sejahtera Malaysia’, and filmed it so the positive feelings could be shared across the nation,” Cannon said.