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Coca-Cola catches Star Wars fever, creates lightsaber bottles that are lit

Coca-Cola Singapore has launched limited edition Star Wars-themed bottles, in line with the latest Star Wars: The Rise of Skywalker movie premiere. Rolling out today, these bottles will be placed in selected 7-Eleven outlets across the island.

Each bottle will emit a light via OLEDs under the labels. The bottle can lit up approximately 500 times, according to Coca-Cola Singapore. However, members of the public will have to participate in a #GalacticHunt in order to get their hands on the Coca-Cola bottles. Over the next three weekends until 22 December, Coca-Cola will be releasing five clues to five locations each day of the weekend on its dedicated Facebook, Instagram and website.

These clues are of locations across Singapore. Fans will have to identify the blank words which gives away the 7-11 store which has the limited edition bottles. There will be a total of 8,000 Star Wars-themed bottles to be redeemed by fans. Marketing has reached out to Coca-Cola Singapore for additional information. The buzz around Star Wars: The Rise Of Skywalker can be sensed in Singapore, as according to The Straits Times, fans started queuing up on Wednesday for advance ticket sales which was slated to begin after 7pm on Thursday. Several fans who queued have been following up with the Star Wars franchise and were looking forward for the new film to drop.

Meanwhile, Coca-Cola is also known for its thinking out of the box and creating new experiences for consumers. Around this time last year, the Coca-Cola Singapore team surprised Singaporeans with a one-day pop-up vending machine that promised to give people a memorable way to fizz up their Christmas. Set up in the middle of festive and busy City Square Mall, the special Christmas vending machine invited people to “Carol for A Coke”. The mechanics were simple: take one of the microphones, choose a Christmas song, and sing your way to a free Coke. Interestingly, the machine could detect if one or more people were singing as it would dispense the equivalent number of cans of Coke Stevia or Coke No Sugar.

In addition, for Chinese New Year this year, Coca-Cola featured Chinese symbols on its canned drinks. These symbols were a knot, lantern, tangerine, koi fish, cherry blossom, pussy willow, gold coin and butterfly fan. Conceptualised by DIA Brands, the idea behind the symbols was attributed to Coca-Cola’s Chinese New Year communication platform – 多福多乐 KĔ KŎU KĔ LÈ, DUŌ FÚ DUŌ LÈ. This translates to “Coca-Cola, More Prosperity and More Joy”.

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