ViuTVsix, a free-to-air English language channel of PCCW’s ViuTV, has announced a news content deal with CNN International in Hong Kong.
As part of the multi-year agreement, the newly launched English channel will broadcast up to two blocks of CNN news programming per day, totalling 60 minutes. Content is taken from CNN International flagship programmes including CNN Newsroom, CNN Today and News Stream.
David Collet, senior director, content sales and partnerships APAC, CNN International Commercial: “We are delighted to share selected CNN content with ViuTVsix in Hong Kong and allow more people access to CNN’s award-winning news coverage. This agreement allows us to deliver on our strategy of reaching new audiences and supporting local news operations.”
Lo Fai, general manager of ViuTV commented: “We are proud to offer ViuTVsix viewers the latest news from CNN, the world’s number one news network. Having CNN as part of our daily programming line-up is a real asset and already proving popular with our discerning English-speaking Hong Kong audience.”
ViuTVsix launched in March this year to offer 17 hours of English programming a day, including three to four hours of news and public affairs, lifestyle, overseas dramas and documentaries.