CNBC has launched a regional campaign to promote its coverage of the US elections and China’s transition in a bid to raise awareness of its morning programme.
Created in-house, the campaign titled “Their Call, Your Money” promotes CNBC’s flagship programme, Squawk Box.
Featuring the teams of Squawk Box Asia (Martin Soong, Lisa Oake and Bernie Lo), and Squawk Box U.S (Andrew Ross Sorkin, Becky Quick and Joe Kernen), the ad focuses on perhaps the two of the biggest decisions happening this month and how those decisions will affect Asia Pacific.
The campaign features online and TV ads across the network accompanied by print ads running in the Wall Street Journal Asia, Business Times, South China Morning Post, Singapore Straits Times and The Edge. The campaign also runs across the arrival and departure lounges in Hong Kong. The four week campaign will run until the end of November 2012.
Jacqueline Lam, vice president of marketing and distribution, CNBC in Asia Pacific said the campaign is designed to re-enforce its position in the marketplace and promote content to new and existing viewers regionally.
According to CNBC, it is distributed to over 80 million households across Asia Pacific.