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CNBC partners with Hitachi for new series

CNBC has announced its second regional, multi-platform sponsorship deal with Hitachi for the network’s Managing Asia: Asia Builders series.

Content will largely be drawn from a special event in Jakarta on 11 June and broadcast in two-parts on June 26 and July 3 across CNBC’s Asia Pacific TV and all digital platforms.

CNBC anchor Christine Tan will host the Jakarta discussions, titled ‘ Innovative Cities: Rising to the Challenge’, at Hotel Indonesia Kempinski. She will talk to a panel of influential developers, who are behind some of the biggest urban development projects in Southeast Asia, exploring solutions to today’s urban challenges such as overcrowding, congestion and pollution.

Tan also sits down with Indonesian billionaire-property tycoon Ir Ciputra, in an interview to examine how innovation has played a key role in building the Ciputra empire.

Kerry Tarrant, VP of sales at CNBC Asia Pacific, said: “We are delighted to be working with Hitachi again.  This event and campaign closely aligns with Hitachi’s strategic priorities in the fields of innovation and infrastructure development, while also engaging the influential CNBC business audience on some of the big pan-regional challenges that the Asian economy faces.”

Hirohiko Morisaki, managing director of Hitachi Asia, said: “Hitachi’s Social Innovation Business focuses on improving quality of life for the global community by combining infrastructure solutions with advanced IT technologies. ”

“While Hitachi is already working closely with key stakeholders from both public and private sectors regionally to resolve urbanization-related issues, this event will provide new perspectives on how Hitachi can better address critical issues through our expertise in areas such as transportation, energy and water solutions,” Morisaki added.

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