CNBC has appointed Max Raven (pictured) as senior vice president of International Ad Sales. He will take responsibility for CNBC International sales strategy and operations across Europe, the Middle East, Africa, Asia Pacific and Latin America.
In Asia Pacific he will work closely with CNBC VP of sales, Kerry Tarrant, who will report to him. Raven joins as the network expands its multi-platform commercial offering and develops a range of leading-edge solutions for its C-Suite and investor audience.
He brings varied commercial experience to the role, garnered with both large media owners and agencies. He spent the bulk of his career at CNN International, part of Turner Broadcasting, latterly in the role of SVP Ad Sales and Deputy GM of Digital. There he drove revenue growth primarily by focusing on sustainable client partnerships and the innovative use of the company’s digital properties.
He also held the position of SVP and group revenue director at Hearst, one of the UK’s largest consumer and digital publishers. In his early career, he worked at the media agencies Mindshare, J. Walter Thompson and Zenith.
KC Sullivan, president and MD of CNBC International to whom Raven will report said: “We’re extremely pleased to bring Raven on board to transition our commercial offering to a new level. His extensive background in driving growth through innovation, collaboration and strong team leadership will help cement CNBC’s position as the destination of choice for commercial clients”.