CLEO Singapore, under SPH Magazines, has revamped its print magazine as well as digital. In a bid to connect the offline content to online, its print issue will include QR codes which will lead readers to related content online. In addition, the magazine has also undergone an update, with a more “sophisticated” design and contemporary wood-free paper pages, said a release on its website.
While there were 12 issues in the past, now there will be 10 issues per year with two double issues. Meanwhile, on the digital front, there will be more video series involving influencers and local celebrities, whom will be open for brand tie-ups. Editorial teams will also build their own social influence by sharing their vertical knowledge through various episodic series.
In addition, CLEO will also channel dedicated efforts and resources to grow and engage its readers community with CLEO Society. The CLEO Society is a club which lets women in their 20s try beauty, fashion and lifestyle products, appear in CLEO’s stories and videos, and get exclusive invitations to in-store events. CLEO Singapore said in a statement that this poses as an opportunity for sponsors to reach out to Singapore Millennials and Gen-Z women. It also added that there will also be events involving the community, which may potentially be another source of revenue for the magazine.
Just last week, SPH Magazines appointed Diana Lee as managing director, business solutions with effect from 1 March 2019. She was previously the general manager of SPH Magazines. She will report to Maureen Wee, who was elevated to take on the CEO role last month.