Clear Channel has won the exclusive five year contract to manage the bus-wrap advertising operations of Singapore‚Äôs third local bus operator, Tower Transit Singapore starting from May 2016.
Singapore‚Äôs much-coveted first public bus contract was awarded to the London-based Tower Transit in May 2015. The contract will see it operate 26 bus services in the Western part of the island starting mid-2016.
‚ÄúSince we were awarded the bus contract, we‚Äôve invigorated the bus industry by introducing new ways of doing things. We believe this partnership with Clear Channel will have that same forward momentum that will help to push the boundaries of Out-of-Home advertising,‚ÄĚ said Andrew Bujtor, managing director, Tower Transit Singapore.
The win follows on from the recent announcement of Clear Channel‚Äôs seven-fold expansion of its digital six-sheet inventory ‚Äď Clear Channel Play 2.0 which encompasses 200 state-of-the-art digital panels on the streets of Singapore.
‚ÄúThe partnership with Tower Transit Singapore further strengthens our position as a true Out-of-Home company,” said¬†Kelly Khoo (pictured), CEO of Clear Channel Singapore. She added the fleet of Tower Transit buses enhances the scale of our OOH inventory (of 5,000 static OOH and 200 digital OOH displays, mobile-enabled bus shelters and Orchard Road billboard).
“A large, diverse inventory like ours offers real advantage to advertisers. We are able to draw upon our insights into audience, environment and proximity response, deliver highly-targeted OOH campaigns, and create new ways to connect with consumers on-the-move,‚ÄĚ Khoo added.