Clarins has partnered with JCDecaux Transport to build a massive “Shaping Facial Lift” serum 3D display at Hong Kong International Airport.

The luxury skincare company and JCDecaux launched a replica of a Clarins Shaping Facial Lift bottle Display. It is believed to be the tallest product display ever-created in the departures duty free area.

Clarins offers incentive to visit the counter by offering passengers a free mini beauty gift for posting a selfie on social media with the giant display.