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CK Tan appointed BBDO Malaysia ECD

Malaysia – BBDO Asia, a member of the Omnicom Group, announced the appointment of Tan Chee Keong (pictured) as the new executive creative director for BBDO Malaysia.

Tan’s appointment to the newly created role comes on the back of the agency’s plans to strengthen the senior management team of BBDO Malaysia and expand the agency’s creative portfolio.

He joins from Ogilvy & Mather Malaysia where he was most recently the deputy executive creative director and has also worked with other agencies including Leo Burnett Malaysia and Ogilvy Hong Kong.

Some of the brands Tan has done work on include Malaysia Airlines (Worldwide), Shangri-La Hotels & Resorts (Worldwide), Prudential (Asia-Pacific Region), Unilever (Dove/Pond’s), Maxis, Pizza Hut, GSK (Panadol/Eno/Oxy/Dequalin), Nestle (Maggi Instant Noodles/Milo), BMW, Bernas, Motorola, Guinness and Nike.

In his excitement to take on the new role, Tan said: “There’s a contagious spirit of optimism, energy and ambition at BBDO that spreads from the many young talents in creative, to the highly-motivated management team, and even to clients.”

Michelle Achuthan, managing director, BBDO/Proximity Malaysia, said, “Tan is no doubt someone who can to take us to the next level creatively. At an even deeper level however, I’m delighted that in him I have not just that creative fire power but a partner that shares my drive and vision for what a great agency should be.”

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