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CK Hutchison partners with Meitu to integrate social media into retail

CK Hutchison has partnered with Meitu to offer personalised products and enable customers to try different makeup styles.

CK Hutchison’s retail division A.S. Eatson Group and Hong Kong telecom subsidiary 3 Hong Kong will be working with the Chinese image processing and social sharing platform.

Customisation service “MeituDIY” will be introduced to Hong Kong and 3 Hong Kong’s customers will be the first to experience this service to create personalised products. After editing photos through the
Hong Kong version of the Meitu app, users can print their photos directly on mobile phone cases, clothes, umbrellas, cloth bags, cups and mouse pads to create personalised products.

Also, Watsons Hong Kong will introduce Meitu’s “Magic Mirror”, offering some 600 makeup products from international brands. Backed up by big data technology, customers can try different makeup looks, download previews, try on products while enjoying the online and offline shopping experience anytime and anywhere. “Magic Mirror” offers a variety of fashionable makeup styles recommended by beauty advisors, helping customers choose their favourite makeup style for work or dating.

“This partnership further enhances our customer connectivity and improve CK Hutchison’s online and offline interaction with customers,” said Canning Fok, group co-managing director of CK Hutchison.

“In addition to expanding the customer base in China and Hong Kong, Watsons aims to provide the best shopping experience for its patrons, while 3 Hong Kong customers can design personalised products and
enjoy a new, one-stop mobile shopping experience through our cooperation with Meitu.”

Watsons Hong Kong’s Mongkok Bank Centre and Cameron Road branches will be the first to include “Magic Mirror” in late October. It will then be introduced to around 30 more Watsons stores in the first half of 2019.

“With a huge number of female online users from Meitu and strong female customer base from CK Hutchison, the partnership can further improve the value of Meitu’s user platforms while combining beauty with social media, strengthening the connection and interaction with our customers as well as
making them look more beautiful,” concluded Bryan Cheng, chief operating officer of Meitu.

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