Citysuper’s marketing head exits after 20 years, opens new consulting firm

Bonnie Chow, head of marketing of Citysuper, left the company in September and started her own business after 20 years with the upscale supermarket, where she was responsible for branding, promotion and strategic marketing development of the group, and has played a key role in building the brand over the years.

Chow joined Citysuper as one of the founding staff members when the retail chain was first established in Hong Kong over two decades ago.

As a long-standing marketer of Citysuper, Chow said in addition to her remit in Hong Kong, she has been travelling to Shanghai and Taiwan in the previous seven years, and she decided to try something new.

“Now that I’ve finished my EMBA programme, and after all these years, it’s time for me to set up my business as lots of my friends were asking me to help with their marketing,” she explained.

She revealed the new marketing consultancy is named “Plan B”, which means offering more options and ideas for clients and the “B” also stands for “Brand”. It provides services like marketing strategy, brand building, and crafting campaigns for SMEs.

“Many smaller scale companies don’t have a dedicated marketing team, so I want to set up a firm that can help SMEs or startups to uplift their brand image,” Chow said.

“Even though you have great products and services, if you don’t have a holistic and excellent marketing strategy, your products will not meet the market, will not reach the customers and will not create loyalty in your customers.”

The new company has started operating last month with a team of two and has worked with several clients already, including a medical cosmetology company and a local jewellery brand.

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