Shopping malls across Hong Kong have launched their Chinese New Year-themed installations, and Cityplaza has created something big and special by collaborating with Coca-Cola to offer photogenic spots and interactive games.
The shopping mall has installed five interactive game zones, each representing good fortune for an element of someone’s life; relationships, family, health, wealth, and success. After subscribing to the mall’s newsletter, participants will be given a card containing an AR animation which will trigger after the completion of all five zones.
The family zone is a mindbending Coca-Cola-themed living room – including a TV, sofa, candy tray, and fridge – that has been turned upside down, making it a photogenic spot for visitors.
The health zone presents a drum for visitors to hit until a lightning effect appears. While at the wealth zone, a gigantic yet transparent Coca-Cola bottle-shaped installation challenges visitors to grab all four colours of a new year banner.
In the success zone, visitors need to crack three codes of auspicious greetings from 32 emotion icons. While in the relationship zone, three gigantic walls made up of over 15,000 cans of Coca-Cola offer yet more photogenic opportunities.
Lastly, visitors will be eligible to join a design workshop to create their own personalised Coca-Cola bottle after buying a bottled Coca-Cola from on-site merchants or vending machines.