Circles.Life uses Adobe products to drive business expansion

Telecommunications company (telco) Circles.Life has partnered with Adobe to drive business expansions with customers' needs in mind. According to the press release, the partnership will see the roll out of Adobe Experience Cloud – comprising Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud.This is to provide a comprehensive set of cloud services offering world-class analytics, audience optimisation and campaign management solutions.According to a press statement, given the new-age virtual telco has no physical store, and operates solely through digital channels, knowing and understanding customers’ preferences becomes more challenging. As such, Adobe Experience Cloud will provide a robust platform aiding the telco gain a deeper understanding of customers through its own and third party data, and in turn deliver tailored communication to reach the right audiences at the right time.The release also added that as the telco expands its business regionally, the marketing team needs a central platform where they can derive customer insight in real time and execute cross-channel campaigns to different audience segments quickly and effectively. Adobe Analytics and Audience Manager will provide better customer insight, while Adobe Advertising Cloud tracks campaign performance and facilitate budget maximisation across search, social and display efforts. Adobe campaign will further enable loyalty through highly personalised customer engagement, giving the freedom of choice and power back to the customer.“Improving customer experience has always been at the heart of every decision we make at Circles.life, and ‘giving power back to the customer’ is the reason we exist. Our vision is to build an ecosystem that enables a continuous conversation with each user, personalised to their needs, in an omnichannel ensemble,” Gaurav Gupta, senior manager of Omnichannel, Circles.Life said.“Adobe Experience Cloud will allow us to build a unified user profile with a 360-degree view of the digital persona, and then mobilise intuitively orchestrated user journeys across digital interfaces that will provide answers to questions that users haven’t even asked yet.”“Circles.Life’s disruptive offerings cater to a growing group of consumers who want experiences they can own. As a telco that’s fully digital with no physical store, it is essential for Circles.Life to have deep customer insight and profiles right at their fingertips, and be able to automate their entire digital function with a lean and agile team. Adobe is excited to be a strategic partner to Circles.Life on their fast-moving expansion roadmap, and we look forward to more industry innovations coming from the team,” V.R. Srivatsan, managing director of Southeast Asia, Adobe said.