Circles.Life eyes regional expansion, to bolster operations in Indonesia

Rameez Ansar (pictured), co-founder and director of Circles.Life, has unveiled that the telco aims to launch its mobile service in Indonesia by next year. Currently, Circles.Life is focused on building the local team in Jakarta, including operations, product and network engineering.

Circles.Life’s spokesperson said that Indonesia was chosen as network infrastructure and demand for data and the internet has been growing rapidly in the country. International director Donald Chan will be heading the Indonesia office. Circles.Life is looking to expand into Hong Kong and “a few other markets” next year. The spokesperson added that the telco is using its “try before you buy” business model to bolster customer acquisition. Circles.Life declined to comment on the exact amount of its marketing spend, saying that a “considerable amount” is spent on that aspect.

“Since our launch last year, we have been single-mindedly focused on customer empowerment,” Ansar said. He added that Circles.Life is “ready to challenge the status quo” and will continue acquiring more customers.

The news follows the launch of Circles.Life’s new campaign to promote its offering of customers a new “try before you buy” business model. Called “Circles Switch”, the new initiative runs until 31 December 2017 and targets customers who are about to end their contracts and do not wish to be tied to lock-in contracts. Circles Switch allows consumers to experience the telco for free before deciding to buy the full plan.

In a statement to Marketing, Circles.Life’s spokesperson said it will be collaborating with influencers as well as VML to execute Circles Switch ad campaigns on buses, MRTs and Facebook until the end of 2017. PR agency Gloo will also be involved in promoting Circles Switch. According to the spokesperson, the success of the campaign will be measured through website traffic and Circle Switch sign ups.

The company is confident of hitting its local market share target of three to five percent, two years earlier than expected, according to the press statement. This follows the successful launch of its 20GB for SG$20 data plus option and Circles Switch.

Read more:
Singtel and Circles.Life cheekily banter over data plans
Circles.Life responds to controversy over “Hungry for more data” ads
Circles.Life and StarHub stuck in love triangle with customer
Circles.Life Singapore vandalises ‘competitor’ OOH assets


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