CIMB adds on to CMO Effendy's role

Effendy Shahul Hamid (pictured) has been promoted to the role of CEO of group asset management & investments in CIMB Bank.In the new role, Hamid will oversee all of CIMB group’s asset management and investments business across both public and private markets. This includes CIMB group’s regional asset management business (CIMB-Principal), its private equity fund management business and the Group’s strategic investments portfolio in companies such as Touch n Go and Bank of Yingkou.He takes on the new role in addition to his existing role of CIMB group’s chief marketing and communications officer where he oversees the group’s entire marketing and communications initiatives. He also leads the bank’s franchise-wide efforts to ensure a consistent and differentiated CIMB brand for all of the Group’s businesses across the region.Prior to this, Hamid was an investment banker and a corporate development professional. He also held the role of director in CIMB group’s investment banking division, primarily focusing on corporate advisory and origination. Effendy also served with several companies in a corporate development capacity, mostly involved in private equity, merger and acquisition activities across Asia Pacific and general business expansion initiatives.Read also: Do marketers make good CEOs?