CIMB Bank is once again sponsoring The Color Run event happening over the weekend of 30 and 31 August 2014. There is an increase in participation numbers from 16,000 to 18,000 this year making this Singapore’s Color Run the largest in Southeast Asia.
The bank has also been instrumental in the growth of The Color Run from its Singapore debut last year, to bring the global color phenomenon to Jakarta and Kuala Lumpur. The Color Run in Jakarta attracted 11,000 participants in January this year, while the sold out event will make its debut in Kuala Lumpur on 17 August 2014.
“The eclectic mix of people, fun and excitement that we saw last year has truly left a mark in the hearts and minds of Singaporeans. This event provides CIMB with the right platform to inspire, reignite people’s passion and spread the unified message of health, happiness and the spirit of giving back to the community,” Mak Lye Mun, CEO, CIMB Bank Singapore said.