Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Chupa Chups gives a dam

share on

Global – Perfetti Van Melle, international confectionery company and owner of the Chupa Chups brand, has rolled out its first iOS game.Created by social gaming publisher Chuck Studios, which is a partnership between advertising agency BBH Asia Pacific and Perfetti Van Melle, the game was launched in a bid to promote the brand.Titled "Give a Dam", Chuck Studios had linked up with Indonesian mobile game development studio Nightspade to release the game this month.The brand's first iOS game had followed the successful launch of its Facebook game, which was rolled out earlier in February.The game is available for free download from the iTunes AppStore and at giveadamgame.com. It encourages players to help Chupa Chups flavours, including Chocolate, Kiwi, Strawberry, Cola and Apple, to navigate through a river by solving puzzles.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window