Chinese sportswear brand ANTA becomes IOC Official Sportswear Uniform Supplier

The International Olympic Committee (IOC) has announced that Chinese sportswear brand ANTA will be its Official Sportswear Uniform Supplier? till the end of 2022.

The agreement - which was signed at a ceremony at the Olympic Museum in Lausanne, Switzerland - means that ANTA will be supplying all IOC Members and staff with apparel, shoes, and accessories for use at Lausanne, and at all upcoming events. These events include the Winter Youth Olympic Games (YOG) Lausanne 2020, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022, and the YOG Dakar 2022. It is also the official sports apparel partner of the Beijing 2022 Organising Committee.

Ding Shizhong, chairman of the board and CEO of ANTA Sports, said, "We feel honoured to work with the IOC. ANTA's value of 'Keep Moving' echoes with the Olympic motto of 'faster, higher, stronger'. We would take this opportunity to build a bridge that inspires broader exchanges and communication for Chinese culture and Olympic culture. As our brand grows in China and in the international arena, we will keep on promoting the Olympic spirit and culture in our markets by helping our consumers approach the charm of the Olympics in a more accessible way, and bring the transcendent sports spirit into everyone's daily life."

Though ANTA is the first Chinese supplier of sportswear uniforms for the IOC, it has been the official sports apparel partner for the Chinese Olympic Committee since 2009. The company also provided IOC uniforms for the Olympic Winter Games PyeongChang 2018 and the YOG Buenos Aires 2018.

During the signing ceremony, IOC president Thomas Bach commented, "We are delighted to announce this long-term agreement with ANTA. We were very pleased by the excellent quality and designs of the uniforms delivered for PyeongChang 2018 and Buenos Aires 2018, and we have been very impressed by the professionalism, great service spirit and flexibility of the ANTA team."