Cheil Singapore hires regional creative director

In line with Cheil’s expansion plans, Cheil Singapore has hired Fredrik Englund to take on the role as regional creative director.Englund will play a pivotal role in bringing Cheil Singapore’s creative and digital offerings to the next level for clients like Samsung, Singtel, and Capitaland. He will report to Nalla Chan, managing director, Cheil Singapore and to Ken Cho, CEO & president, Cheil SEA regional HQ.Prior to joining Cheil Singapore, Englund was at Dentsu Mobius where he served as regional creative director for three years. During his time at Dentsu Mobius, Englund established the regional digital creative vision for the Southeast Asia region. Englund was instrumental in the account wins for Mondelez, Singapore Airlines, Wakudoki and MPT.Englund has been based in Singapore for the past nine years having worked at OgilvyOne Singapore where he led the creative team for SingTel and helped set their digital vision and strategy.“I am absolutely thrilled to join Cheil at this point in time; I see many exciting opportunities as we enter 2016. It’s a dynamic agency with great ambitions. Expect some noise from us this year” Englund said.