Cheil Shanghai has won the integrated marketing business for global ginseng brands KGC (Korea Ginseng Corporation) and En Zhen Yuan, a ginseng company owned by Jilin Han Zheng Ginseng.
Both KGC and En Zhen Yuan will work with Cheil Shanghai on brand strategy, integrated marketing and media. The agency has already launched a TVC for the accounts to highlight health at different stages of life.
“It is our goal at Cheil to strengthen KGC and En Zhen Yuan’s brand position in China for the long term and to ensure that the company’s long production history and advanced manufacturing techniques will lead the way for an even stronger brand recognition in the region,” said Eric Park, general manager of Cheil Shanghai.
In 2014, Cheil Shanghai provided all-round marketing services from brand positioning to market communication for En Zhen Yuan.