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Cheil PengTai appoints Sarah Chen as head of planning

Cheil PengTai has appointed Sarah Chen as head of planning in Shanghai, reporting to Cheil PengTai’s CEO Nam Yongsik.

Chen will lead Cheil PengTai to a more consummate layout after the joining of Asia’s top creative protector, Peter Shen.

She will help Cheil PengTai in creating a clearer position of its branding and marketing communication with her comprehensive and in-depth communication experience.

She will also jointly work with Cheil PengTai’s present creative and business group to meet the arrival of the Internet of Things.

With 20 years of experience in consulting and planning, Chen served Ogilvy, Dentsu, GroupM Knowledge and other companies in the last three years, which has laid her a full range of experience in Chinese market.

Chen said: “Cheil PengTai’s attitude and practices across Digital Marketing is really impressive. On the eve of the IOT era, a complete resource allocation and personnel structure fully reflects the company’s determination.

“It is a great thing that Cheil PengTai’s several branches can interact and support so closely.”

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