Changi Airport is bringing its brand values to life with an â€śIâ€™m Homeâ€ť campaign. This is an online campaign created by J. Walter Thompson (JWT) Singapore to celebrate the companyâ€™s vision and pay tribute to the nationâ€™s 50th birthday.
Changi Airport has launched a song and film that celebrates its commitment to service and attention to detail that has defined the brand. The campaign was done in collaboration with Benjamin Kheng, cofounder of the popular Singaporean indie band The Sam Willows, and directors Wee Li Lin and Charles Lim.
The campaign is part of a series of special events by Changi for the nationâ€™s 50th anniversary, including an online photo contest, â€śMy Changi Story.â€ť Singaporeans are invited to send in an old photo of taken at Changi, and to share a short anecdote of the significance of that photograph.
A record 54.1 million passengers passed through Changi last year and Changi Airport is both a first touch-point back home, a symbol of Singaporeâ€™s success and, for many day trippers, a destination in itself, said the JWT in a press statement.
â€śWe wanted to bring the brand, and all it stands for, to life with an emotive story that celebrates what Changi is all about.Â And itâ€™s all about home,â€ť said Valerie Cheng, chief creative officer of JWT.
Take a look at the campaign below: