Chanel has partnered with JCDecaux Singapore to launch an OOH campaign in Singapore’s Changi Airport Terminal 3 aiming to bring to life the Chanel J12 watch.
The displays will show classic black and white Chanel J12 watches under a hallmark gateway visible by inbound and outbound passengers. On the static light box, the L’Instant Chanel entitled “The Duel” features martial artistry in which their postures mirror the hands on the watch face. This is flanked by 360 pillars playing the campaign video on one face while showing the actual time on another face.
Travellers will see a black J12 timepiece displaying Singapore time on one pillar, and a white timepiece displaying time at eight destination cities namely Paris, London, San Francisco, Hong Kong, Shanghai, Tokyo, Seoul and Taipei.
“The combination of the campaign visuals on the overhead lightbox with the impressive real-time displays on the pillars put a spotlight on the features of the Chanel J12 watches. The campaign’s prime location in the airport environment also conveys the timeless prestige of Chanel Horlogerie to a large number of travellers. We will surely continue to explore the possibilities of dynamic campaigns with JCDecaux going forward,” Stephanie Nussmann, managing director of Chanel Singapore said.
“We will continue stretching the creative possibilities for different campaigns relevant to the target audience and expand JCDecaux’s suite of dynamic solutions across Singapore,” Evlyn Yang, managing director of JCDecaux Singapore said.
This campaign follows JCDecaux’s previous collaboration with Drone company DJI to launch an OOH campaign seen on digital screens at Singapore Changi Airport, as well as Los Angeles International Airport, London Heathrow Airport, Paris Charles de Gaulle Airport and Frankfurt Airport. The campaign aimed to promote DJI’s Mavic Air drones to avid travelers.