Carat Malaysia’s CEO, Lorraine Capel (pictured), is leaving the agency after two years. She was appointed to the role on 1 October 2016, replacing Bala Pomaleh who left to join IPG Mediabrands as CEO.
CEO of Dentsu Aegis Network Malaysia, Nicky Lim, told A+M in a statement that Karan Tyagi, general manager of Carat, will take on the interim command to oversee operations with his full support, the DAN executive committee and Carat’s regional leadership.
As CEO, Capel oversaw operations and drove strategic planning and management for the agency. During her time there, she was instrumental in securing several major wins, including the Heineken Malaysia account under Dentsu Red Star. Prior to her role at Carat, she was the head of integration at Astro. Capel also previously spent 11 years in GroupM Malaysia, where she held several senior roles, with her last being the managing director of Maxus Malaysia, now known as Wavemaker. Before GroupM, she led the Procter & Gamble business at Starcom.
“The last two years has been a rewarding journey indeed, professionally and personally. It has been a privilege to work and collaborate with some great talent in Carat Malaysia as well as across Dentsu Aegis,” Capel told A+M.
She added that being part of a progressive network has driven her to constantly push the envelope in accomplishing inspiring and challenging work, and she truly appreciates the “invaluable” knowledge and experiences she has gained from it.
“That said, I will miss the people the most – great colleagues are hard to come by, and I’m glad to have enjoyed some genuine fun and camaraderie during my time here. Before deciding on my next path, I am looking forward to spending some time with my family,” Capel added.
Meanwhile, Lim said Capel has been “instrumental” in building Carat’s business and positively impacting collaboration across the group. “We thank her for the leadership she has shown throughout her time with the business, the contribution she has made, and the support she has given to the management. We respect her decision and she goes with our best wishes for the future,” Lim said.
He added that business is as usual and that Carat is “well positioned” at the forefront of the industry, attributed by achievements championed by a very talented team.
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