Celcom ties up with Grab to beef up loyalty programme

Celcom Axiata has tied up with ride-hailing service Grab in an effort to beef up both companies' loyalty programme. The partnership will allow Celcom customers which are also GrabCar customers or GrabCar driver-partners nationwide to enjoy special benefits from 1 August until January 2018.On that, all Celcom customers on its Lightning Fast 4G LTE network will enjoy a zero-rated data charges on the GrabCar app usage and also free GrabCar rides and discounts as part of their loyalty program.As a reward for loyal GrabCar drivers, Celcom will offer them a wide selection of the latest devices that are compatible with Celcom’s Lightning Fast LTE network, bundled with Celcom FIRST™ plans with additional benefits. These benefits include zero-rated data charges on the Grab Driver app.Azwan Khan Osman Khan, deputy chief executive officer of business operations at Celcom Axiata said in partnering with the region’s leading digital ride-hailing service, the telco is able to offer improved digital experience for its customers and GrabCar drivers.“We look forward to innovating with Grab and deliver new ride-hailing services for both our customers and GrabCar drivers who would greatly benefit with Celcom’s seamless network connectivity for their day-to-day engagements,” he said.Sean Goh, country head of Malaysia added that the partnership is ideal as it will help both Grab’s stakeholders to not just enjoy a better ride experience but also help their driver-partners financially as well.“As an e-hailing ride service, both our drivers and passengers rely on mobile connectivity, especially for our drivers who are always trying to provide excellent service to their passengers. In addition, as our driver partners are dependent on their mobile devices, this will certainly help our drivers to defray some of their mobile cost and also help the navigation of the journey much more efficient,” Goh added.